
Big Guns Coffee Heads to Shark Tank Casting Call to Pitch Bold New Vision for U.S. Coffee Farming
10-Year-Old Founder and Her Veteran Dad Lead “American Dream 2.0” with Fair-Trade Coffee & Hydroponic Innovation
While the coffee hitting shelves at Sprouts Farmers Market and Walmart this spring is sourced from a small fair-trade farm in Colombia, Big Guns Coffee’s long-term mission goes much deeper. The company is pioneering hydroponic coffee farming, a soil-free method that dramatically reduces water usage and environmental impact while offering the potential to grow high-quality coffee in nearly any location.
“Hydroponics is our path to building American Dream 2.0,” said T. Shane Johnson. “It’s about creating sustainable, high-tech farming right here in the U.S., empowering families, and giving our next generation, like my daughter Charli, a way to dream big and build something meaningful.”
The Shark Tank pitch will feature the company’s flagship products:
- Charli’s Blend – a smooth, medium roast named after the young co-founder herself
- The Motivator – a bold dark roast inspired by T. Shane’s journey as a motivational speaker and Marine Corps Veteran
Big Guns Coffee has already launched its Coffee Farm Franchise Co-Op Program, with the first indoor franchise farm underway in Kentucky and expansion interest coming from Montana, Atlanta, and Florida. The brand’s goal is to create a scalable, accessible model for coffee farming in the U.S., making farm-to-cup coffee possible in communities across the country.
“We’re not just pitching coffee,” said Johnson. “We’re pitching a future where coffee can be grown anywhere with less waste, more purpose, and a lot of heart.”
To learn more about Big Guns Coffee’s mission, products, or franchise opportunities, visit https://biggunscoffee.com.
Rebeca Damico
Kronus Communications
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Invest in Hydroponic Coffee Innovation with T. Shane & 10-Year-Old Charli

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